AUM Montgomery Library
What Trends are Driving Personal Training?
from the 2011 IDEA Personal Training Programs & Equipment report.
September 2011 IDEA Fitness Journal
Jan Schroeder, PhD, and Ayla Donlin, MS
"Since last year's survey, we've seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy? This survey, specific to personal trainers, is a bellwether of what you can expect and plan for in the coming year. Nearly 700 IDEA personal trainer members mostly independent, small-business entrepreneurs—completed the 2011 survey Read on to discover what they are seeing in their day-to-day operations, why they are making certain decisions about programming and equipment and how they are positioning themselves for 2012 and beyond."
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