Research III.

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University Student Interest an Use of Personal Training Services.
Kathleen G. Scholl, Kristina Leen, Devyn Alexander,
Rachel Pike, and Luke Johansen
Abstract:

"Personal trainers act as a motivating force for individuals interested in improving
 health and fitness. Having a knowledgeable and well-trained individual at one’s
side can help meet personal goals. University students are a relatively healthy
demographic, although students can be irregular in terms of their physical activity
levels. This study investigated student interest and use of personal trainers to
determine new marketing strategies by a university supported personal training
program to increase student participation. Overall, college students expressed
that the use of a personal trainer would be a benefit. Some gender differences
were found and showed that males may be more likely to use a personal trainer
for extrinsic reasons, whereas, females may be more influenced to use a personal
trainer for intrinsic reasons. Barriers to personal training program participation
included unawareness of the program and student perception of service pricing."